Securing a Google Ad Grant:
Fazlani Foundation Eligibility Assessment
A comprehensive evaluation of Fazlani Foundation's readiness to secure and responsibly manage a $10,000 monthly Google for Nonprofits grant — prepared for board review and Google verification processes.
Fazlani Foundation: A Legacy of Transformative Impact
Established Legal Framework
Fazlani operates through two complementary structures, both recognised under Indian nonprofit law:
  • Aishabai & Haji Abdul Latif Charitable Trust — registered under Maharashtra trust legislation
  • Fazlani Foundation — Section 8 Company Limited by Guarantee (CIN: U74999MH2013NPL250332)
Both entities represent accepted legal forms for Google for Nonprofits eligibility in India, providing structural foundation for grant application.
Mission-Driven Programme Portfolio
Fazlani's work spans critical social development sectors:
  • Education initiatives — expanding access and quality across underserved communities
  • Healthcare outreach — delivering essential medical services and preventive care
  • Water & infrastructure development — building sustainable community assets
  • Agricultural support — empowering farmers with resources and knowledge
This comprehensive approach demonstrates deep philanthropic commitment fully aligned with nonprofit principles that Google for Nonprofits seeks to amplify.
Digital Readiness: Strong Web Presence & Public Accountability
Content-Rich Website
Active, professionally maintained digital platform with comprehensive programme documentation, impact stories, and organisational information readily accessible to stakeholders and beneficiaries.
Transparent Reporting
Annual reports published and available for public review, demonstrating financial stewardship, programme outcomes, and commitment to accountability standards expected by international grant-making bodies.
Accessible Communication
Clear contact information, responsive team structures, and established channels for donor engagement, media enquiries, and community outreach — essential for maintaining Google Ad Grant compliance.
Google for Nonprofits evaluates digital maturity as a key eligibility criterion. Fazlani's robust online presence positions the organisation favourably for verification processes managed through Goodstack and Percent platforms. The website demonstrates both technical competence and mission clarity — two factors that expedite approval whilst reducing risk of post-grant suspension.
The Critical Gating Factor: FCRA Registration Status
Why FCRA Matters
The Foreign Contribution (Regulation) Act registration is non-negotiable for Google for Nonprofits eligibility in India. Google's grant constitutes foreign support, and Indian law mandates FCRA certification for nonprofits receiving international contributions.
Current Status: No publicly verifiable FCRA certificate has been located for either the Trust or Section 8 entity through standard regulatory databases.
Impact on Timeline: Without active FCRA registration, the application will be declined immediately at Google's India eligibility filter — regardless of how strong other credentials may be.

Immediate Action Required: Fazlani leadership must confirm FCRA registration status, provide certificate with validity period, or initiate urgent application/renewal. This single factor determines whether the two-week timeline is achievable.
Risk Assessment: Obstacles to Approval & Grant Sustainability
FCRA Registration Gap
Risk Level: Critical
Without active FCRA certification, Google's automated systems will reject the application before human review. No workaround exists.
Mitigation: Secure or renew FCRA immediately. Cross-verify registration number on Ministry of Home Affairs FCRA registry before submission.
Entity Confusion
Risk Level: High
Applying with inconsistent entity names or using the "Fazlani Foundation" brand without clear legal entity designation creates verification delays and potential rejection.
Mitigation: Determine whether Trust or Section 8 entity submits application. Ensure all documentation reflects exact registered legal name with consistent spelling and registration numbers.
Documentation Readiness
Risk Level: Medium
Incomplete or mismatched documents during Goodstack/Percent verification stage causes processing delays, potentially extending timeline beyond two weeks.
Mitigation: Pre-assemble complete verification package: trust deed or incorporation certificate, FCRA, PAN, 12A/80G certificates, audited financials for past two years, board resolution authorising application.
Website Compliance Violations
Risk Level: Medium
Sites containing affiliate links, commercial redirects, or non-mission content trigger automatic grant suspension post-approval, even if initial application succeeds.
Mitigation: Conduct pre-submission website audit. Remove disallowed content, ensure HTTPS security, verify all programme pages are live and current.
Campaign Quality Requirements
Risk Level: Medium-Low
Google revokes grants for accounts with poor performance metrics, insufficient login activity, or low click-through rates — even after successful approval.
Mitigation: Establish governance plan for monthly account maintenance, quality keyword strategy, conversion tracking, and regular performance monitoring to sustain compliance.
Verification Requirements: Documentation Checklist
01
FCRA Certificate & Validity
Original certificate with registration number, issuing authority, and current validity period. Cross-reference against MHA FCRA online registry for active status confirmation.
02
Entity Formation Documents
Trust deed (for Aishabai & Haji Abdul Latif Charitable Trust) or Certificate of Incorporation (for Section 8 company), showing registered legal name, registration number, date of formation, and registered address.
03
Tax Exemption Certification
12A registration certificate (income tax exemption) and 80G certificate (donor tax deduction eligibility) — both demonstrate recognised charitable status under Indian tax law.
04
Financial Audit Reports
Audited financial statements for the two most recent fiscal years, prepared by qualified chartered accountant, showing income sources, expenditure allocation, and programmatic spending ratios.
05
Governance & Identity Proofs
Board resolution authorising Google grant application, list of trustees/directors with identity documentation, PAN card for the organisation, and authorised signatory details.
06
Digital Assets Verification
Website domain ownership confirmation, active email addresses on organisational domain, social media profiles (if applicable), and evidence of consistent brand presence aligned with mission.
The $10,000 Monthly Opportunity: Understanding Google Ad Grants
What the Grant Provides
Google for Nonprofits offers eligible organisations up to $10,000 USD in free advertising credit monthly through Google Ads. This translates to approximately ₹8.3 lakh per month in search advertising capacity.
The grant enables nonprofits to:
  • Appear prominently in Google search results for mission-relevant keywords
  • Drive traffic to donation pages, volunteer registration, and programme information
  • Expand reach to beneficiaries seeking services
  • Amplify awareness campaigns without media budget constraints
Strategic Value for Fazlani
With proper campaign management, this grant could deliver:
  • Enhanced visibility for education and healthcare programmes across Maharashtra and beyond
  • Increased donor acquisition through targeted search advertising reaching high-intent supporters
  • Beneficiary outreach connecting farmers, families, and communities with available support services
  • Volunteer recruitment attracting skilled professionals and community members to Fazlani initiatives
The grant represents technology infrastructure that amplifies impact without diverting programme funds from direct beneficiary services.
GoodCloud.Ai: Strategic Partnership for Digital Transformation
Application Management
GoodCloud.Ai serves as Fazlani's technical partner, managing the complete Google for Nonprofits application process — from document compilation through Goodstack/Percent verification to final Google approval.
Campaign Excellence
Following approval, GoodCloud designs and implements high-performance ad campaigns aligned with Fazlani's mission priorities, ensuring keyword strategy, geographic targeting, and conversion tracking meet Google's quality requirements.
Ongoing Compliance
GoodCloud maintains monthly account activity, monitors performance metrics, conducts quarterly audits, and ensures sustained compliance with Google's grant policies — protecting against deactivation risk.
This partnership model allows Fazlani leadership to focus on programmatic excellence whilst digital infrastructure is managed by specialists with proven expertise in nonprofit technology enablement. GoodCloud assumes responsibility for technical compliance, freeing internal teams from ongoing campaign management burden.
Two-Week Action Plan: Path to Approval
1
Days 1-2: FCRA Verification & Entity Clarity
Fazlani leadership provides original FCRA certificate or confirms renewal status. Team determines whether Trust or Section 8 entity submits application. All legal documents assembled with exact name consistency verified.
2
Days 3-4: Documentation Package Assembly
GoodCloud compiles complete verification bundle: incorporation/trust documents, FCRA certificate, PAN, 12A/80G certificates, two years audited financials, board resolution, identity proofs. Website audit conducted to remove any disallowed content.
3
Days 5-6: Application Submission
Application submitted through Google for Nonprofits portal with complete documentation uploaded. Domain verification completed. Initial Goodstack/Percent review begins.
4
Days 7-10: Verification Processing
Goodstack/Percent conducts eligibility verification. GoodCloud responds promptly to any documentation requests or clarification queries. Multiple rounds of back-and-forth anticipated.
5
Days 11-14: Approval & Campaign Setup
Upon verification approval, Google for Nonprofits access granted. GoodCloud immediately configures Ad Grants account, establishes campaign structure with nonprofit-aligned keywords, sets geographic targeting, implements conversion tracking.

Timeline Dependency: This aggressive schedule assumes FCRA certificate is available immediately and all documentation is complete. Any delay in FCRA verification extends the timeline proportionally.
Post-Approval: Sustaining Grant Performance & Compliance
Monthly Maintenance
  • Minimum 15 logins per month to Ad Grants account
  • Review campaign performance metrics
  • Adjust keyword bids and targeting based on results
  • Update ad copy to reflect current programmes
  • Monitor for policy violation alerts
Quality Requirements
  • Maintain minimum 5% click-through rate across account
  • Active campaigns in account at all times
  • Valid conversion tracking implemented
  • Geo-targeting set appropriately
  • Quality Score above minimum thresholds
Governance Oversight
  • Quarterly board review of grant utilisation
  • Impact measurement against acquisition goals
  • Compliance audit documentation
  • Annual recertification preparation
  • Strategic planning for campaign evolution
Google actively monitors Ad Grants accounts and will suspend or revoke access for organisations failing to meet performance standards or policy requirements. GoodCloud's ongoing management ensures Fazlani maintains exemplary compliance, protecting this valuable resource for long-term impact amplification.
Final Eligibility Assessment: The Verdict
Legal Structure: ✓ Qualified
Both Trust and Section 8 entities represent accepted nonprofit forms under Google's India eligibility criteria. Structural foundation is sound.
Mission Alignment: ✓ Qualified
Education, healthcare, infrastructure, and agricultural support programmes demonstrate clear philanthropic purpose fully compatible with Google for Nonprofits programme objectives.
Digital Readiness: ✓ Qualified
Active website with comprehensive content, transparent reporting, and professional presentation meets Google's digital maturity standards for grant recipients.
The Critical Question
FCRA Status?
If FCRA registration is active and verifiable: Fazlani Foundation qualifies for Google Ad Grants and can proceed with application immediately. Two-week approval timeline is ambitious but achievable with flawless execution.
If FCRA registration is absent or expired: Application must be delayed until registration is secured. Timeline extends to 6-12 weeks minimum to account for FCRA processing before Google application can begin.
From Compassion to Capability: The Path Forward
Fazlani Foundation stands at the intersection of proven impact and digital opportunity. The legal structures are sound. The mission is unquestionable. The web presence demonstrates professionalism. The partnership with GoodCloud.Ai ensures technical excellence.
One variable determines the timeline: FCRA registration confirmation.
With FCRA verified, Fazlani can unlock ₹8.3 lakh monthly in advertising capacity — amplifying reach to beneficiaries, donors, and volunteers without diverting a single rupee from direct programme services. Technology becomes the multiplier of compassion.
Immediate Next Steps
  1. Fazlani leadership confirms FCRA status within 48 hours
  1. GoodCloud receives complete documentation package
  1. Application submitted to Google for Nonprofits
  1. Verification managed through Goodstack/Percent
  1. Campaigns launched upon approval
The foundation for approval exists. The partnership for execution is established. The impact potential awaits activation.